These guys have copied already succesful HOQU ICO. HOQU is developing a decentralized marketing platform that allows merchants and affiliates to interact directly without brokers and ensures fair cost per actions deals based on a smart contracts. BitIlluminaticoin on the other hand, is just criminal bullshit.
They have copied webpage and also went to the lengths with photoshopping campaign materials. We were sent two photos, so you can make your own conclusions. First one is HOQU team:
And 2nd one (can be found from official ICO homepage) is BitIlluminaticoin team! Say what you want but these are some solid photoshopping skills.
Please stay clear of this one. Hopefully we saved you some money.